How to Address Negative Reviews on Google My Business

By Tod Baker | Jun 8, 2017 7:00:00 AM

We tend to focus on monitoring patient reviews on third-party rating sites, such as Healthgrades and Vitals. But an often-overlooked site where patients also can leave reviews is Google My Business. It offers potential patients vital information about your physicians and your organization, such as directions to your clinic and phone numbers they can call to schedule appointments. Google My Business (which supplies information for Google Knowledge Panel, Google Maps, and more) also offers an option for patients to assign star ratings to your doctor and organization pages.

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Improving Online Ratings: Start By Getting to Know Your Patients

By Tod Baker | May 17, 2017 8:00:00 AM

Why do people keep coming back to the same doctor’s office? Just like any with any other consumer transaction, the experience is what matters. That’s why people have a favorite restaurant or grocery store. They can find the same type of products just about anywhere, but it’s the service and the encounters with staff that keep them loyal.

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The Top 6 “Musts” of Physician Reputation Management

By Tod Baker | May 3, 2017 8:00:00 AM


Physician reputation management is an active endeavor, not a “set it and forget it” marketing campaign. Typically, marketing teams actively monitor reputation sites such as Healthgrades and Vitals for a few weeks before other responsibilities overshadow the importance of reputation management—and that’s precisely why many healthcare organizations don’t reap the benefits of robust physician profiles.

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How Healthgrades and Vitals Can Make or Break Your Hospital’s Financial Success

By Tod Baker | Apr 26, 2017 8:00:00 AM

Many physicians and healthcare marketers are wary of patient-generated reviews. No one wants negative reviews amplified online, especially in medicine, where perfection is expected and mistakes can be devastating. But ignoring or not proactively participating in physician-review websites such as Healthgrades and Vitals will negatively affect your physicians’ reputations—and your bottom line.

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How to Address a Negative Healthgrades Review

By Tod Baker | Apr 12, 2017 8:00:00 AM

When it’s time to find a new doctor, 77 percent of people turn to online reviews to start their research. And 60 percent of people feel it’s important for doctors to respond to online reviews.

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How Can Social Media Improve Hospital Reputation?

By Tod Baker | Jan 16, 2017 7:00:00 AM

Americans love their social networks. We use social media to connect with friends and seek recommendations about services, from hotels and restaurants to pediatricians and primary care physicians. In fact, 39 percent of people do research online before seeing a doctor, according to a 2015 Nuance survey.

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Using Online Reviews to Change Physician Behavior

By MDValuate | Dec 9, 2016 6:00:00 AM

Doctors who don't get on board with building positive online reputations are going to face steep financial difficulties in today's competitive value-based care market.

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3 Simple Ways to Improve Physician Brand Through Online Ratings Today

By Tod Baker | Nov 9, 2016 3:35:00 PM

Like it or not, the digital age is driving people’s opinions of the consumer choices they make. One survey discovered that 88 percent of consumers will trust an online review as much as a personal recommendation. Apply that finding to doctors and healthcare providers, and you see why physician reputation as part of Physician Brand Management has become so important.

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How to Leverage Your Positive Online Physician Ratings

By Tod Baker | Nov 4, 2016 6:00:00 AM

Positive online ratings are factoring more and more into how patients choose a physician. According to a Journal of the American Medical Association (JAMA) survey, 59 percent of respondents said online reviews were very or somewhat important. However, 80 percent said that physician referrals were also important. Your organization’s doctors may be pulling in positive online ratings, but the challenge is to turn those results into referrals from doctors who might be splitting where they send patients.

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How to Improve Physician Brand in the Age of Healthcare Consumerism

By Tod Baker | Nov 2, 2016 6:01:00 AM

Online physician ratings and reviews are not just a supplementary consideration for choosing a doctor; for a majority of patients, a physician’s brand and online reputation are becoming essential considerations.

JAMA reported that 37% of online consumers will de-select a physician based upon ratings.  Another survey discovered that more than half (54 percent) of millennials will look on online at physician ratings before seeing a doctor.

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