5 Physician Marketing Strategies That Help You Retain Your Patients

By Tod Baker | Mar 15, 2017 8:00:00 AM

A 2016 BrightLocal study revealed that just five percent of people don’t research businesses online before giving them their business—and healthcare organizations are no exception. From the time your patients walk through the door, they hold expectations about your physicians based on what they’ve read on third-party review sites.

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Your Physician Engagement Plan Needs to Reduce Burnout: Here's How

By Tod Baker | Mar 1, 2017 8:00:00 AM

Physicians work long hours, often putting their patients’ needs ahead of their own. While a doctor’s passion and dedication can lead to long-term relationships with patients, it also can lead to physician burnout.

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Hospital Marketing Ideas: Leverage the Power of Search

By Tod Baker | Feb 2, 2017 7:30:00 AM

It’s estimated that 30 percent of people who schedule a doctor’s appointment online in 2017 will visit Healthgrades to review their physicians’ ratings. And more than 80 percent of Healthgrades’ visitors in 2016 were directed to the website through organic search, according to SimilarWeb.

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4 Ways for a Healthcare Marketer to Get a Raise

By Tod Baker | Jan 23, 2017 8:00:00 AM

Healthcare marketing is a tenuous business. You can’t necessarily drive up demand–campaigns don’t suddenly increase the need for specific types of care. As a healthcare marketer, you’re uniquely tasked with fostering relationships and providing a patient-centric experience when the need for care arises.

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Using Online Reviews to Change Physician Behavior

By MDValuate | Dec 9, 2016 6:00:00 AM

Doctors who don't get on board with building positive online reputations are going to face steep financial difficulties in today's competitive value-based care market.

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The Key to Growing Your Physician Referral Network in 2017

By Tod Baker | Oct 25, 2016 7:02:00 AM

2017 will be a big year in healthcare. It is the first year that the major financial impact of value-based care will hit healthcare providers.

With the healthcare reimbursement overhaul via the Medicare Access & CHIP Reauthorization Act of 2015 (MACRA) recently posted, many doctors are finding their solvency and their sanity in a precarious position, according to a new Forbes magazine article.

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The 3 Categories of Physician Brand Management Solutions

By Tod Baker | Oct 18, 2016 6:04:00 AM

Most hospitals and healthcare organizations are all too aware of the importance of reputation and how it affects physician brand – and the brand of the organization. Moreover, they also realize that online reviews are playing an important role in how consumers learn about the reputations of physicians.

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