What to Do When You Receive a Glowing Online Physician Rating

By Tod Baker | Aug 2, 2017 8:00:00 AM

It can be difficult to determine the appropriate response when you are thanked publicly, especially in a forum that is tied directly to your organization’s lead generation efforts: specifically, third-party review sites such as Healthgrades or Vitals.

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3 Strategies You Should Follow to Build Your Online Physician Brand

By Tod Baker | Jul 12, 2017 8:00:00 AM

Patients have two angles to consider when researching healthcare providers online: the healthcare organization and the doctors who practice there. The reputations of both are equally important and go hand in hand.

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What to Say When You Address Negative Reviews (+ 3 Scripts Your Marketers Should Use)

By Tod Baker | Jun 21, 2017 8:00:00 AM

A 2015 survey by community health online reviews firm, Software Advice, suggests that only 6 percent of patients leave negative reviews of physicians, but 60 percent feel it’s important for physicians to respond to reviews online.

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3 Simple Ways to Improve Patient Relationships (and Improve Physician Brand)

By Tod Baker | May 10, 2017 8:00:00 AM

In 2016, we analyzed 297 negative patient comments about physicians in a single client practice over a 12-month period. We found that in more than 60 percent of the negative comments, patients cited a lack of emotional connection with their physician as a reason for a poor patient experience.

To prevent these bad experiences, physicians would do well to develop strong interpersonal relationships with patients. Doing so can improve retention and acquisition, considering 72 percent of consumers and patients who go online select or deselect a physician based on their ratings.

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How Healthgrades and Vitals Can Make or Break Your Hospital’s Financial Success

By Tod Baker | Apr 26, 2017 8:00:00 AM

Many physicians and healthcare marketers are wary of patient-generated reviews. No one wants negative reviews amplified online, especially in medicine, where perfection is expected and mistakes can be devastating. But ignoring or not proactively participating in physician-review websites such as Healthgrades and Vitals will negatively affect your physicians’ reputations—and your bottom line.

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Improving Physician Brand: How to Ask Your Patients for Reviews

By Tod Baker | Apr 19, 2017 8:00:00 AM

It’s likely that very happy as well as very angry patients are anomalies at your clinic, and the bulk of all of your patients fall somewhere in the middle. Therefore, it’s critical that your staff actively ask for reviews to prevent physicians’ online brands from becoming skewed due to extreme viewpoints.

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5 Metrics That Improve Physician Performance in Today’s Patient-Focused World

By Tod Baker | Apr 5, 2017 8:00:00 AM

Successful physicians are competitive. From acquiring their first position after residency to strategically attracting new patients, the physicians who excel are those who balance playing to win with exceptional patient care.

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5 Physician Marketing Tips to Attract New Patients

By Tod Baker | Mar 8, 2017 7:01:00 AM

In 2015, expenditures on physician and clinical services (payments for services) grew 6.3 percent to nearly $635 billion, according to the Centers for Medicare and Medicaid Services. By 2025, health spending is expected to grow at an average rate of nearly five percent per person per year.

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How Do You Define Your Physician Brand?

By Tod Baker | Feb 22, 2017 7:30:00 AM

Patients have two angles to consider when researching healthcare providers online: the healthcare organization and the doctors who practice there. The reputations of both are equally important and go hand in hand.

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How Can Social Media Improve Hospital Reputation?

By Tod Baker | Jan 16, 2017 7:00:00 AM

Americans love their social networks. We use social media to connect with friends and seek recommendations about services, from hotels and restaurants to pediatricians and primary care physicians. In fact, 39 percent of people do research online before seeing a doctor, according to a 2015 Nuance survey.

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