4 Ways for a Healthcare Marketer to Get a Raise

By Tod Baker | Jan 23, 2017 8:00:00 AM

Healthcare marketing is a tenuous business. You can’t necessarily drive up demand–campaigns don’t suddenly increase the need for specific types of care. As a healthcare marketer, you’re uniquely tasked with fostering relationships and providing a patient-centric experience when the need for care arises.

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Healthcare Consumerism: How to Compete in a Customer-Centric Market

By Tod Baker | Jan 7, 2016 9:10:00 AM

Gone are the days when healthcare consumers take what they are given. Accelerated by the passage of the Patient Protection and Affordable Care Act in 2010, patient-centric care is beginning to take its place, center stage. Read More >

Hospital Marketing Tactics to Establish a Competitive Advantage

By Tod Baker | Aug 24, 2015 2:00:00 PM

As a healthcare executive, you know the constant in your hospital marketing strategy is change. Patient expectations change. Deliverables change. Favored communication channels change (and multiply).
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3 Hospital Marketing Strategies That'll Get You a Promotion

By Tod Baker | Jul 17, 2015 9:03:00 AM

Today's hospital marketing strategy is more than just brand awareness in the community. And if you're like many businesses you're moving away from scattershot broadcasts to individualized inbound marketing tactics. Instead of pushing the same message to every consumer, you're separating audiences by their wants and needs, and providing useful and specific information to each group.

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