Healthcare marketing is a tenuous business. You can’t necessarily drive up demand–campaigns don’t suddenly increase the need for specific types of care. As a healthcare marketer, you’re uniquely tasked with fostering relationships and providing a patient-centric experience when the need for care arises.Read More >
Gone are the days when healthcare consumers take what they are given. Accelerated by the passage of the Patient Protection and Affordable Care Act in 2010, patient-centric care is beginning to take its place, center stage. Read More >
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Today's hospital marketing strategy is more than just brand awareness in the community. And if you're like many businesses you're moving away from scattershot broadcasts to individualized inbound marketing tactics. Instead of pushing the same message to every consumer, you're separating audiences by their wants and needs, and providing useful and specific information to each group.