MDValuate Publishes Guide to Google My Business for Healthcare [PRESS RELEASE]

By MDValuate | Sep 1, 2017 8:00:00 AM

New Playbook Helps Healthcare Organizations Navigate and Configure the Essential Marketing Platform

MDValuate, a leading patient feedback and marketing platform, today announced it is publishing a guide to help healthcare organizations use the Google My Business online presence tool. The e-book, Healthcare’s Guide to Google My Business, is available for free download at http://www.mdvaluate.com/download-the-healthcares-guide-to-google-my-business.

Google My Business is arguably the most important and effective digital touchpoint to elevate a patient’s first impression of your physicians and facilities; improve the search rankings of these digital marketing “assets”; and also garner more star ratings and reviews for them.

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Improving Online Ratings: 3 Areas That Will Set You Apart

By Tod Baker | Jul 26, 2017 8:00:00 AM

There are three key channels that successful organizations focus on when it comes to improving their online ratings: their websites, third-party review sites, and Google My Business. These platforms increase the volume of digital data about your physicians and provide ample opportunities to maximize search engine optimization (SEO), which in turn helps increase your ranking on Google search results.

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Is Working with a Physician Liaison Worth Your While?

By Tod Baker | Jul 19, 2017 8:00:00 AM

Studies have shown that as many as 50 percent of referring physicians never find out if the patients they’ve sent to a specific specialist kept their appointment. This and other common physician communication concerns have led to the development of an important healthcare administrative role: the physician liaison.

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Physician Relationships: How Do You Know If a Physician Is a Splitter?

By Tod Baker | Jun 28, 2017 8:00:00 AM

“Increase physician referrals” is a top goal for nearly every healthcare organization. But referring physicians can be selective of—or worse, ambivalent to—the organizations and physicians to whom they refer their patients. 

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How to Address a Negative Healthgrades Review

By Tod Baker | Apr 12, 2017 8:00:00 AM

When it’s time to find a new doctor, 77 percent of people turn to online reviews to start their research. And 60 percent of people feel it’s important for doctors to respond to online reviews.

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4 Ways for a Healthcare Marketer to Get a Raise

By Tod Baker | Jan 23, 2017 8:00:00 AM

Healthcare marketing is a tenuous business. You can’t necessarily drive up demand–campaigns don’t suddenly increase the need for specific types of care. As a healthcare marketer, you’re uniquely tasked with fostering relationships and providing a patient-centric experience when the need for care arises.

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What Does the Patient's Journey Have to Do with Physician Referral Management?

By Tod Baker | Oct 13, 2016 6:07:00 AM

Business executives are well aware of the buyer’s journey, the framework that a potential buyer follows from first learning about a brand or service provider until their moment of purchase. But not as many healthcare executives and practice managers fully understand the nuances of the modern patient’s journey, which is a similar roadmap. However, instead of making a purchase, the patient’s journey ends once a potential patient selects a physician to see.

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5 Ways to Generate Immediate New Physician Referral Revenue

By Tod Baker | Aug 23, 2016 8:00:00 AM

It is difficult to for physician practices to survive in today’s value-based, consumer-centric healthcare market. First and foremost, consumers are shoppers. They rely more and more on their own research, done mainly through the internet. They vet their own referrals, and because of that, it’s essential to know what patients are looking for when they do this research. What makes them decide to go with a referral?

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How to Increase Physician Referrals To Your Practice

By Tod Baker | Aug 18, 2016 7:30:00 AM

The number of referrals made by primary care physicians to specialists has increased by 94% in recent years, according to a study published in the Journal of the American Medical Association (JAMA).

With such a jump in referral activity, most successful physician practices will want to gain as many referrals as possible, helping to secure financial stability during an ever changing and unpredictable time. Shifting reimbursement  dictated by the transition from volume-based care to value-based care, has made it difficult for many practices to survive. But redirecting referral patients currently being sent to competitors has proven to be an immediate source of new income, helping practices not only survive, but also grow, thrive and future-proof themselves.

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6 Pieces Missing From Your Current Physician Referral Process

By Tod Baker | Aug 11, 2016 10:30:00 AM

Physician referrals are a crucial part of any physician practice’s bottom line, but they are not always given the attention they are due. As value-based care models unfold over the next few years, reimbursement will become somewha t unpredictable. More is at stake. But, with the right strategy, referrals can remain steady and even drastically increase. An increase in referrals could be the make-or-break element for survival especially for physician groups that wish to remain independent while so many groups are being absorbed by larger health systems.

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