New Playbook Helps Healthcare Organizations Navigate and Configure the Essential Marketing Platform
MDValuate, a leading patient feedback and marketing platform, today announced it is publishing a guide to help healthcare organizations use the Google My Business online presence tool. The e-book, Healthcare’s Guide to Google My Business, is available for free download at http://www.mdvaluate.com/download-the-healthcares-guide-to-google-my-business.
Google My Business is arguably the most important and effective digital touchpoint to elevate a patient’s first impression of your physicians and facilities; improve the search rankings of these digital marketing “assets”; and also garner more star ratings and reviews for them.
The content that users find through Google My Business is relevant to local searches on many levels, allowing people to access a wealth of information about your physicians and facilities —or those of competing organizations.
Healthcare providers can quickly take advantage of the powerful platform to help drive the bottom line, but only if it’s correctly understood and set up. MDValuate’s new guide helps organizations make the most of Google My Business. Among the e-book’s features:
- Common Google My Business terminology
- Guidance for configuring physician and practice location profiles
- Strategies for increasing physician reviews
- Advice for responding to negative reviews
“When properly configured, Google My Business can prove incredibly effective in increasing awareness of your organization’s brand and physicians’ brands across multiple top-of-the-funnel touchpoints,” says Tod Baker, MDValuate’s CEO and co-founder. “Integrating the platform into a digital marketing strategy can truly benefit potential patients by delivering relevant, helpful information, which ultimately helps organizations increase patient acquisition and revenue over the long term. Our new guide gives readers a blueprint for realizing the benefits Google My Business can offer.”
For additional information about this guide or MDValuate’s innovative solutions, visit the company’s website at http://www.mdvaluate.com.
About MDValuateMDValuate is led by a team of healthcare experts and pioneers that helped create the online physician ratings industry nearly 20 years ago.
MDValuate delivers customized technology solutions that help providers improve patient experience and online reputation in the new retail environment of healthcare. With MDValuate's nimble SaaS-based technology, hospitals, health systems, and physician groups capture immediate patient feedback to drive service recovery and strong online ratings – creating a unique competitive advantage and new sources of revenue.
To help organizations create the strongest physician networks in a value-based market, MDValuate’s platform identifies physician performance gaps by unifying physician reputation, quality, financial and operational metrics into a comprehensive view: The Physician Value Index™.