MDValuate Publishes Guide to Google My Business for Healthcare [PRESS RELEASE]

By MDValuate | Sep 1, 2017 8:00:00 AM

New Playbook Helps Healthcare Organizations Navigate and Configure the Essential Marketing Platform

MDValuate, a leading patient feedback and marketing platform, today announced it is publishing a guide to help healthcare organizations use the Google My Business online presence tool. The e-book, Healthcare’s Guide to Google My Business, is available for free download at http://www.mdvaluate.com/download-the-healthcares-guide-to-google-my-business.

Google My Business is arguably the most important and effective digital touchpoint to elevate a patient’s first impression of your physicians and facilities; improve the search rankings of these digital marketing “assets”; and also garner more star ratings and reviews for them.

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What to Do When You Receive a Glowing Online Physician Rating

By Tod Baker | Aug 2, 2017 8:00:00 AM

It can be difficult to determine the appropriate response when you are thanked publicly, especially in a forum that is tied directly to your organization’s lead generation efforts: specifically, third-party review sites such as Healthgrades or Vitals.

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Improving Online Ratings: 3 Areas That Will Set You Apart

By Tod Baker | Jul 26, 2017 8:00:00 AM

There are three key channels that successful organizations focus on when it comes to improving their online ratings: their websites, third-party review sites, and Google My Business. These platforms increase the volume of digital data about your physicians and provide ample opportunities to maximize search engine optimization (SEO), which in turn helps increase your ranking on Google search results.

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Is Working with a Physician Liaison Worth Your While?

By Tod Baker | Jul 19, 2017 8:00:00 AM

Studies have shown that as many as 50 percent of referring physicians never find out if the patients they’ve sent to a specific specialist kept their appointment. This and other common physician communication concerns have led to the development of an important healthcare administrative role: the physician liaison.

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3 Strategies You Should Follow to Build Your Online Physician Brand

By Tod Baker | Jul 12, 2017 8:00:00 AM

Patients have two angles to consider when researching healthcare providers online: the healthcare organization and the doctors who practice there. The reputations of both are equally important and go hand in hand.

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Physician Relationships: How Do You Know If a Physician Is a Splitter?

By Tod Baker | Jun 28, 2017 8:00:00 AM

“Increase physician referrals” is a top goal for nearly every healthcare organization. But referring physicians can be selective of—or worse, ambivalent to—the organizations and physicians to whom they refer their patients. 

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What to Say When You Address Negative Reviews (+ 3 Scripts Your Marketers Should Use)

By Tod Baker | Jun 21, 2017 8:00:00 AM

A 2015 survey by community health online reviews firm, Software Advice, suggests that only 6 percent of patients leave negative reviews of physicians, but 60 percent feel it’s important for physicians to respond to reviews online.

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Instant Patient Feedback: The Key to Driving HCAHPS

By Tod Baker | Jun 14, 2017 8:00:00 AM

For more than a decade, healthcare organizations have depended upon the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) Survey as a measurement of patient perceptions of their care. The survey delivers patient experience data compared against a national standard and helps hospitals pinpoint some areas where care could be improved.

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[PRESS RELEASE] MDValuate Examines 4 Stages of the Patient Journey

By MDValuate | Jun 12, 2017 8:00:00 AM

Industry Leader’s New White Paper Offers Strategies for Optimizing Each Step of the Process

MDValuate, an industry leader in digital physician performance and patient feedback technology, announced it is publishing a guide to help healthcare practices optimize their patient acquisition strategies. The white paper, Optimizing the Patient Journey: The Key to Attracting More Patients, is available for free download at http://www.mdvaluate.com/how-to-optimize-the-patient-journey-to-attract-more-patients.

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How to Address Negative Reviews on Google My Business

By Tod Baker | Jun 8, 2017 7:00:00 AM

We tend to focus on monitoring patient reviews on third-party rating sites, such as Healthgrades and Vitals. But an often-overlooked site where patients also can leave reviews is Google My Business. It offers potential patients vital information about your physicians and your organization, such as directions to your clinic and phone numbers they can call to schedule appointments. Google My Business (which supplies information for Google Knowledge Panel, Google Maps, and more) also offers an option for patients to assign star ratings to your doctor and organization pages.

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