Is Your Physician Referral Program Lacking?

By Tod Baker | Mar 22, 2017 8:00:00 AM

The financial implications of a poor physician referral program weigh heavily on the budgets of healthcare administrators. Consider this: A single physician in primary care or a specialty practice can generate more than $1.5 million in annual revenue.

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5 Physician Marketing Strategies That Help You Retain Your Patients

By Tod Baker | Mar 15, 2017 8:00:00 AM

A 2016 BrightLocal study revealed that just five percent of people don’t research businesses online before giving them their business—and healthcare organizations are no exception. From the time your patients walk through the door, they hold expectations about your physicians based on what they’ve read on third-party review sites.

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5 Physician Marketing Tips to Attract New Patients

By Tod Baker | Mar 8, 2017 7:01:00 AM

In 2015, expenditures on physician and clinical services (payments for services) grew 6.3 percent to nearly $635 billion, according to the Centers for Medicare and Medicaid Services. By 2025, health spending is expected to grow at an average rate of nearly five percent per person per year.

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Your Physician Engagement Plan Needs to Reduce Burnout: Here's How

By Tod Baker | Mar 1, 2017 8:00:00 AM

Physicians work long hours, often putting their patients’ needs ahead of their own. While a doctor’s passion and dedication can lead to long-term relationships with patients, it also can lead to physician burnout.

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How Do You Define Your Physician Brand?

By Tod Baker | Feb 22, 2017 7:30:00 AM

Patients have two angles to consider when researching healthcare providers online: the healthcare organization and the doctors who practice there. The reputations of both are equally important and go hand in hand.

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Physician Relationships You Should (Not) Try to Build to Increase Referrals

By Tod Baker | Feb 10, 2017 10:49:00 AM

The Medical Group Management Association (MGMA) calls physician referrals “the life force of specialty practices.” It is estimated that between 60% to 90% of all new specialty care patients come from the primary care community, says Amanda Clay in MGMA Connection magazine.

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Hospital Marketing Ideas: Leverage the Power of Search

By Tod Baker | Feb 2, 2017 7:30:00 AM

It’s estimated that 30 percent of people who schedule a doctor’s appointment online in 2017 will visit Healthgrades to review their physicians’ ratings. And more than 80 percent of Healthgrades’ visitors in 2016 were directed to the website through organic search, according to SimilarWeb.

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Patient Experience: The #1 Driver of Success

By Tod Baker | Jan 27, 2017 7:00:00 AM

“Patient experience” is more than a marketing buzzword. It’s the No. 1 driver for success in today’s consumer-driven healthcare market. As I like to say, deliver a good patient experience and the rest will take care of itself.

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4 Ways for a Healthcare Marketer to Get a Raise

By Tod Baker | Jan 23, 2017 8:00:00 AM

Healthcare marketing is a tenuous business. You can’t necessarily drive up demand–campaigns don’t suddenly increase the need for specific types of care. As a healthcare marketer, you’re uniquely tasked with fostering relationships and providing a patient-centric experience when the need for care arises.

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How Can Social Media Improve Hospital Reputation?

By Tod Baker | Jan 16, 2017 7:00:00 AM

Americans love their social networks. We use social media to connect with friends and seek recommendations about services, from hotels and restaurants to pediatricians and primary care physicians. In fact, 39 percent of people do research online before seeing a doctor, according to a 2015 Nuance survey.

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